From a early age, Michael Spence had an unending fascination with how electronics and machines worked. Constantly dissecting the world around him, from VCRs to motorcycles, he knew he wanted to pursue a life of building.
This attitude, combined with his love of electric guitar, led him to build his first guitar at sixteen. Not having the money for the vintage tones he desired, he soon began building his own tube amplifiers and guitar effects.
It was in his early twenties he discovered that his grandfather, Paul George, and great-grandfather, Anthony George once owned guitar-importing company St. George, in Hollywood and New York in the 1960’s. Discovering this lost musical connection to his grandparents, Spence was inspired to start his own electric guitar business. He began building guitars inspired by ones sold by St. George.